A short film on entrepreneurship, featuring interviews with some of Sweden's most prominent entrepreneurs: Skype's Niklas Zennström, Spotify's Martin Lorentzon, scientist Maria Strömme and famous chef Melker Andersson, all discuss their own personal views on how to grow a business, what inspires them and how to trust your own instincts.

The film also features a unique interview with Prince Daniel Westling.


  • Director Henrik Rostrup
  • Producer Henrik Rostrup & Mats Olofsson
  • Cinematographer Viktor Skogqvist
  • Editor Viktor Skogqvist & Henrik Rostrup
  • Title design Christian Karlsson
  • Sound mix Hajp
  • Music The Music Bed
  • Colorist Alex Lindén
  • Client IVA

Selected frames from IVA.